The Maartner Magic Matrix®?

Putting the right investment behind the purchases that support and drive your strategic business plan is essential. But deciding how to best invest your limited budget for the year can be complex. The Maartner Magic Matrix compares your different purchase options to help you make those important buying decisions.
Explore Magic Matrices

What is a Magic Matrix®?​

The Maartner Magic Matrix offers a visual analysis and insight into a company’s strategic direction and performance. The Magic Matrix compares vendors based on Maartner’s distinct criteria and method. Each Magic Matrix comes with a Magic Matrix infographic that shows the market using a two-dimensional matrix evaluating companies based on their ability to perform and achieve their strategic goals.

How do I use the Maartner Magic Matrix®?

Use a Maartner Magic Matrix as an easy way to assess the companies you might consider for a specific investment opportunity. Keep in mind that focusing on the front runners’ quadrant isn’t always the best strategy. There are many reasons to consider contenders. And a focus company may support your needs better than a front runner. It all depends on how the company in question aligns with your business goals.
Maartner Magic Matrix helps you: 

1) Become rapidly informed about a market’s competing providers and their ability to deliver on what customers require now and in the future
2) See how a market’s providers are competitively positioned and the strategies they are developing to compete for business
3) Compare a companies strengths and weaknesses with your specific needs

Contenders are moving towards performing in their market and are achieving their strategic goals.

Front Runners are performing in their market and achieving their strategic goals.

Innovators are performing but on a journey towards their strategic goals.

Focus companies are working towards performing and on a journey towards their strategic goals.

How do we evaluate companies?

We evaluate companies against their strategic goals and performance. To do this, we create an Organizational GRID ® of the companies we’re evaluating. Firstly, we establish the different functions of the target business. Then we interview each function’s head and their team selection. We find out the goals for that function, both strategic and tactical goals. Then what initiatives they have in place to achieve those goals. This helps us see how the company is aligned strategically and performing against its goals. Here’s a typical example: